A Beginners guide to Instagram

 In General, Social Media

What is this trendy Instagram app that everyone seems to be talking about and using? Instagram has in fact only been around for a couple of years and is picking up audience very quickly. It’s personally my favourite app on my smart phone, hopefully, once you’ve read this blog you’ll love Instagram as much as I do.

What is Instagram?

So you’re now starting to wonder what Instagram is. And more importantly, why is everyone raving about the app? So basically Instagram is a social networking app made for sharing photos and videos from a smartphone. It is very similar to Facebook or Twitter, everyone who signs up and creates an account has a profile and a news feed. It’s very straight forward, in a way it’s like a simplified version of Facebook, where you can interact with other users by following them, and be followed by them, commenting, liking, tagging and even private messaging. It’s also free, which is always a huge bonus!

Visual sharing

Just to recap, Instagram is all about visual sharing, so everyone wants to share and find only the best photos and videos. People go out of their way to create fabulous photos for Instagram, and businesses use this to their advantage by showcasing their new goods, what’s on trend and introducing the team/staff.

Share your products

Did you know 60% of people say they discover new products on Instagram!? That’s huge! It just proves that Instagram has a large impact on what we see, and we are automatically drawn into buying something we find to be pretty looking etc. Not going to lie, I’ve done it a few times! But how do you create these pretty pictures?

 

 

 

Edit your images

Instagram even helps you edit your photos to adapt and match the brand you’re growing. This must be complicated surely? The answer is simply, no.  It’s very simple in fact. Instagram has a range of different filters available to add to your photos, so all you have to do is click on the one you think best suits you.

 

 

 

 

 

Add filters

Obviously, if you don’t want to add a filter you don’t need to, but some brands and companies use the same one for each photo so it creates an awareness and people automatically know it’s your company when they see the photo. The range of filters starts off with your Black and White, to your vintage or even making the colours bolder. The options are endless and worth playing around with to find one that you think works best.  You may want to give it a go, it’s not hard, I promise 🙂

 

 

 

Cross post to Facebook and Twitter

Starting to wonder how other people are able to see the images if they aren’t on Instagram? It’s easy to connect Instagram to Twitter and Facebook, so you can cross-post images to all these social networks at once. Instagram is in fact owned by Facebook, so it’s no surprise that the social networks work so well together.

 

 

Hashtags rule

Talking of twitter, one very obvious similarity between Instagram and Twitter is hashtags. Hashtags are also huge on Instagram. To be honest, it’s what makes Instagram so powerful. You can search for something you are interested in, and all the photos from that hashtag will show up. It’s also a great way to find new followers, so think wisely when choosing what hashtags you might caption your images and videos with. Starting to wonder now what the most used hashtag is? It is, in fact, #love, with my favourite #food coming in at number 25.

 

 

Business or personal?

This time last year, Instagram didn’t have a different platform for personal and business account, but over the last couple of months, they have adapted an option you can opt into which creates a business page. If you have an account and currently using it for your business but didn’t know about this feature, simply click on the settings on the top right-hand corner and scroll down to where you will find the option to change it into a business page.

The Business page is a great asset to Instagram, not only can you look at the insights of your page, find out who’s interacting with you, but it also gives you the best times in which you should post, meaning you will engage a lot more with your audience and receive a lot more likes, bonus! 😀 Also with the new feature, which I’m sure they’ll keep updating over the next couple of months with it being so new, you can add your contact number to your bio as you couldn’t before, and also run some advertising. This is where you’ve been scrolling down your feed and noticed some adverts with an icon to press to go through to the shop etc. It’s a great tool to be added, but hopefully, they won’t add too many ads to the platform, or it will become slightly too much like Facebook.

Instagram rules?

As you can see, Instagram can be a huge bonus for any business if used correctly and by using the options discussed within the blog, the options are endless and the app is growing by the day. After reading this short introduction to Instagram, I hope this blog may have changed your opinion and you’ll go back and possibly create an account for personal or business use.  Get down with the kids and get savvy with the new social media. Happy Instagramming 😀

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